India Hourihan
I
I
Lightspeed Commerce
At Lightspeed, I worked across a variety of digital and print projects. But one of my primary responsibilities was creating social media content for the APAC social platforms.
Digital + Print
Services
Lightspeed
Commerce
Client
2022 -
2023
Year
Originally, the APAC Instagram page had it's own style and mood, focussed mainly around templatised posts. I proposed a more organic, interactive style to align with -
Lightspeed's global instagram page, and to generate higher engagement. This included more purpose-led posts like those below, targeted more directly at the APAC audience.
Every quarter, employees could be nominated for a "Make It" award to recognise their efforts and achievements that aligned with Lightspeed's guiding principles. Those nominated for one guiding principle received a "Make it Matter" award, and "Make it Massive" awards for those embodying multiple principles.
The brief was to create an identity and template for the printed certificates.
It features eight rotating diamonds, taken from Lightspeed's brand elements, to represent the eight guiding principles, as well as two of the brand colours for each award.
From Paddock
to Profit
This e-guide was created in partnership
with FoodByUs to help those in the hospitality industry explore cost vs. margin
- specifically in back of house operations.
Other Projects
