India Hourihan
I
I
Camp4Afghanistan
This brand identity was created for a not-for-profit fundraiser held during Melbourne's lockdown to support Afghanistan's humanitarian crisis.
Brand Identity
+ Social Media
Services
Freelance
Client
2021
Year
Participants ‘camped’ at home to stand in solidarity with those in Afghanistan, raise awareness and support for those experiencing the crisis first hand. The first fundraising event reached 650 people and raised almost $32,000.
Camp4Afghanistan partnered with Mahboba’s Promise, who had teams around Kabul helping 900 displaced families in a makeshift camp, see more of their work
here: https://mahbobaspromise.org/
The brand identity for Camp4Afghanistan needed to draw the
attention of viewers and speak to the seriousness of the issue.
For this reason a bold colour palette was chosen alongside
simple shapes and greyscale imagery.
The logo itself was simple while representing the fundraiser
by creating a tent within the letters.
The Logo
