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India Hourihan
I
I
Big Rig's Wardrobe
This brand identity was created for a vintage and pre-loved clothing reseller, specialising in men’s jumpers and t-shirts from iconic sportswear brands.
Brand Identity + Print
Services
Freelance
Client
2021
Year
I took inspiration from 1950s signage to reflect the vintage focal point of the store, and to create a fun and punchy brand identity.
The identity was created to be used across social media as well as printed collateral such as business cards and thank you cards sent out with orders.
The warm, muted tones of Big Rig's colour palette combined with fresh white reflect the old and new aspects of this brand. A fun, new take on vintage signage to resonate with the stores pieces.
The Logo
Other Projects
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